By Roland Bates, President, NPI/GPI
We have to think and make many conscious decisions every day, even if it’s deciding what color socks to wear or what to have for dinner. The question I pose is this: Can we teach ourselves to think from a business perspective of solving problems and coming up with great ideas?
As a franchisee, every time you make a business decision, you will become better at running your franchise and thinking like a business owner. As you probably know, it’s always better to use sound reasoning and the voice of experience to avoid painful mistakes. Sometimes you’ll know just what to do when a problem arises, based on your past experience. Other times, though, you’ll be stuck. That is one of the advantages to owning a franchise.
Franchisors track what has worked for franchisees, as well as what didn’t work for others. They experiment with different marketing and business strategies. Although you will do a lot of your own thinking when you own a franchise, you should still follow your franchisor’s business model — they know what works. Furthermore, for most issues you’ll encounter relative to your business, your franchisor likely has experience and has helped other franchisees resolve the same or similar issues before. When you learn to use your franchisor as a resource, you’ll be able to spend more time working on your business and not quite as much working in your business.
A business owner or franchisee needs the ability to think and focus intently. But for my two cents, rather than forcing ourselves to think, we should let ourselves think. Some of your best ideas will just come to you if when you least expect them.