Monthly Archives: March 2016

5 Small-business Marketing Tips From a ‘Shark’

HerjavecIf you watch ABC’s “Shark Tank,” then you are likely familiar with Robert Herjavec. Born in eastern Europe, Herjavec and his family immigrated to Canada when he was a boy to escape communism in the former Yugoslavia (now Croatia). The son of a factory worker, Herjavec emerged from humble beginnings to build and sell several companies in the IT industry. Today, his company, Herjavec Group, is recognized as a global leader in information security services.

Like many small-business owners, Herjavec started with very little — and he didn’t have a business degree. But his is a success story that proves that determination, hard work and commitment pay off in the end. Now, besides running Herjavec Group, he helps small-business entrepreneurs and start-ups take their businesses to the next level on “Shark Tank.”

It’s no wonder, then, that entrepreneurs and small-business owners are interested in what they can learn from Herjavec. Recently, Entrepreneur sat down with him and asked for his top five small-business marketing tips:

  1. Target your customers on social media.
  2. Make selling online a key part of your business model.
  3. Make your website and marketing materials visually appealing.
  4. Market to your customers in ways they are receptive to.
  5. As your business grows, hire marketing assistance.

Click here to read the full article on Entrepreneur.com.

Why Every Business Owner Needs a Mentor

By Roland Bates, President, NPI/GPI

Mentoring_shutterstock_189356114Several years ago, I read a white paper that said that about 70 percent of the decisions a business owner makes ultimately prove to be wrong. (That 70 percent is the number in the report; that is not a typo.) That’s a lot of zigzagging to get from Point A to Point B.

Imagine how much more successful business owners could be and how much faster they could grow their businesses if they reduced their errors to just 35 percent. Suffice it to say, reducing mistakes or eliminating some of the trial and error can make a huge difference.

For this reason, all new business owners should seek out at least one mentor. A mentor does not have the emotional attachment to the business that a new business owner likely has; thus, he or she can look at your business objectively. A mentor also has experience and can advise you away from making certain mistakes. A mentor who is truly interested in helping you will go out of their way to do so. Sometimes the introductions a mentor can make for you so you can expand your network are more than enough reason to seek them out.

Our role at National Property Inspections, Inc., is that of a mentor to our franchise owners, although we also encourage our franchisees to seek out one or more mentors where they live. As a franchisor, we have a proven business model, and we can help advise franchise owners on what works and what doesn’t so they can avoid so much trial and error as they start their businesses.

With that said, and as an aside, wouldn’t it be great if teenagers would listen to Mom and Dad’s advice and mentoring? Oh, well, we can dream, can’t we?

Roland PhotoRoland Bates’ high energy, willingness to work hard and optimistic outlook are the cornerstones of success for NPI and GPI. His easy manner and family attitude inspire a friendly and close atmosphere at the company. Before he founded NPI/GPI in 1987, Roland owned a general contracting company, where he worked for eight years as a general contractor. Prior to that, he spent five years as a property claims supervisor and regional claims manager.

To learn more about an NPI or GPI franchise opportunity in your area, click one of the links below:

FranchiseRankings.com Names NPI/GPI a Top Home-based Franchise

Dual LogosNational Property Inspections, Inc., parent company of National Property Inspections in the United States and Global Property Inspections in Canada, is proud to announce that it has been named a top 10 Home Based Franchise by FranchiseRankings.com. National Property Inspections, Inc., was the only property inspection franchise included on the list, an honor that makes it stand out among its competitors.

“It is fantastic to be named on a top 10 list by a well-known organization,” said Roland Bates, president of National Property Inspections, Inc. “I think the fact that we were included on this list, and that we are No. 4 really says something great about our company. We have worked hard to bring on the best franchisees and to help them build successful businesses. We are always looking for ways to improve, and I think our drive to be the best is one of the things that makes us shine.”

The FranchiseRankings.com Top Home Based Franchises are chosen based on their performance in five key areas:

  1. Growth prospect
  2. Marketing support
  3. Training
  4. Ongoing support
  5. Value

“The recovery of the real estate market has created tremendous opportunity in the property inspection business,” said Bill Erickson, EVP of sales and marketing at National Property Inspections, Inc. “Last year, we saw our franchisees do more business than ever before, and this year is off to a great start. I think our focus on what we can do for our franchise owners and our belief that we should earn our royalties make us a company they want to work with.”

In addition to its ranking as a top franchise, National Property Inspections, Inc., is proud to be a top-ranked franchise based on franchisee satisfaction. In an independent franchisee satisfaction survey conducted by Franchise Business Review, NPI scored 4.1 out of 5.0 stars, demonstrating high franchisee satisfaction and outperforming others in its industry. To access the most recent NPI/GPI franchisee satisfaction report, go to http://report.franchisebusinessreview.com/?m=JITjWol.

To learn more about NPI/GPI franchise opportunities, visit www.npifranchise.com in the United States or www.gpifranchise.com in Canada. To access the FranchiseRankings.com Top Home Based Franchises list, visit http://www.franchiserankings.com/reviews-and-ratings-of-best-home-based-franchises.