Marketing

social media blog

4 Quick Tips for Making the Most of Small Business Social Media

By: Stephanie Vesper, NPI Marketing Assistant As a busy small business owner, it’s easy to let social media slip off your radar. But with consumers spending up to 53% of their online time browsing social media sites, carving out a slot in your schedule for posting can mean broadening your reach in ways you never Continue Reading »

5 Tips to Improve Public Speaking As a Small Business Owner

By Kimberly Stevens, NPI Marketing Coach “I have three hints for becoming a good public speaker. You must know when to stand up, when to speak up and when to shut up.” – Charlie Brown Wouldn’t it be great if Charlie Brown’s three tips above were all we needed to become more confident public speakers? Continue Reading »

5 Small-business Marketing Tips From a ‘Shark’

If you watch ABC’s “Shark Tank,” then you are likely familiar with Robert Herjavec. Born in eastern Europe, Herjavec and his family immigrated to Canada when he was a boy to escape communism in the former Yugoslavia (now Croatia). The son of a factory worker, Herjavec emerged from humble beginnings to build and sell several companies in the IT Continue Reading »

NPI/GPI Launches Automated Marketing Solution for Franchise Owners

National Property Inspections, Inc., parent company of National Property Inspections in the United States and Global Property Inspections in Canada, is pleased to announce the launch of an integrated, automated suite of marketing tools that will help franchise owners market their businesses more efficiently and effectively. Branded as NPI Hub and GPI Hub, the platform Continue Reading »

What Makes a Good Entrepreneur?

Many people dream of becoming prosperous business owners; however, achieving that goal is challenging and requires hard work. Some people never take the initiative to try to make it happen — possibly due to fear and/or lack of ambition. Granted, some people seem to be born with the talent for becoming successful business owners. Others Continue Reading »

Starting Your Own Business: Strategies for Success

Age is mostly irrelevant in becoming a determining factor for succeeding as an entrepreneur. There have been young entrepreneurs as well as older, established entrepreneurs. Some have built success on seemingly impossible ideas and others seem to possess a certain amount of luck. For the most part, a successful entrepreneur will have to fearlessly work Continue Reading »

Business Communications: Teaching Old Dogs New Tricks

Submitted by Roland Bates, President, NPI/GPI Like the old Bob Dylan song, “Times, they are a-changing,” and that’s especially true with business communication. In case there are any “old dogs” reading this, you have to embrace change or be left behind. Or worse yet — be called an “old dog.” Still, there’s nothing like a Continue Reading »