Tag Archives: entrepreneur tips

5 Small-business Marketing Tips From a ‘Shark’

HerjavecIf you watch ABC’s “Shark Tank,” then you are likely familiar with Robert Herjavec. Born in eastern Europe, Herjavec and his family immigrated to Canada when he was a boy to escape communism in the former Yugoslavia (now Croatia). The son of a factory worker, Herjavec emerged from humble beginnings to build and sell several companies in the IT industry. Today, his company, Herjavec Group, is recognized as a global leader in information security services.

Like many small-business owners, Herjavec started with very little — and he didn’t have a business degree. But his is a success story that proves that determination, hard work and commitment pay off in the end. Now, besides running Herjavec Group, he helps small-business entrepreneurs and start-ups take their businesses to the next level on “Shark Tank.”

It’s no wonder, then, that entrepreneurs and small-business owners are interested in what they can learn from Herjavec. Recently, Entrepreneur sat down with him and asked for his top five small-business marketing tips:

  1. Target your customers on social media.
  2. Make selling online a key part of your business model.
  3. Make your website and marketing materials visually appealing.
  4. Market to your customers in ways they are receptive to.
  5. As your business grows, hire marketing assistance.

Click here to read the full article on Entrepreneur.com.

3 Tips for Building Your NPI/GPI Franchise

NPI Inspector2So, you’re interested in a National Property Inspections or Global Property Inspections franchise? The rewards can be tremendous: earning a great income, choosing your own schedule, having a better work-life balance. You should also plan for growth and follow a few simple tips, which we offer here.

Follow Our Playbook.
We’ve been franchising since 1987, so we’ve learned a few things that can prove incredibly valuable to you as you start your business. We have proven business and marketing plans, as well as top-notch technical training, that will help you succeed.  You only have to follow them. Our franchisees say time and time again: “Follow the plan and you’ll succeed.”

Be Passionate About What You Do.
No one wants to go to a job they feel ho-hum about. Isn’t that why you’re purchasing a franchise, anyway — you’re tired of the daily grind and working for someone else? Whether it’s property inspection or something else, find a profession you feel passionate about, that you’ll enjoy doing every day. Property inspection is a challenging, rewarding field that just might be what you’re looking for.

Plan for Growth and Find the Right Staff.
Chances are, you’re not starting your own business to stay small and make just enough money to pay the bills. You’re likely looking to build a business that you can grow and either sell or hand down to one of your children. So, as you start your business, keep your eye on the future.

When your business becomes large enough and busy enough that you have a hard time answering the phone and making time to visit your real estate agents, then you know it’s time to hire a marketing and office manager. When you start turning down inspections because you’re booked solid, then you know it’s time to hire another inspector, even if it’s a part-time position at first. And, when two of you are too busy to take on any more inspections, it’s time to hire a third inspector. This is how the most successful of our franchises grow into million-dollar businesses. It takes time, but with hard work and the right attitude, you can do it.

7 Essential Traits of a Successful Entrepreneur

RE0027You’re interested in starting your own business, but you’re wondering if you have what it takes. You may be inspired by a creative genius like Steve Jobs or a tough-as-nails businessman like Bill Gates, but it’s not necessary to be either to become a great entrepreneur. In fact, it might surprise you to know that it’s generally not the workaholics or straight-A students who make the best entrepreneurs, and you don’t necessarily have to be an extrovert. The best entrepreneurs do, however, share some basic characteristics.

Entrepreneur Magazine’s article “The 7 Traits of Successful Entrepreneurs” details these traits and why they’re important. Click here to read the full article. For now, here’s the list:

  1. Tenacity
  2. Passion
  3. Tolerance of ambiguity
  4. Vision
  5. Self-belief
  6. Flexibility
  7. Rule-breaking