Tag Archives: Robert Herjavec

5 Small-business Marketing Tips From a ‘Shark’

HerjavecIf you watch ABC’s “Shark Tank,” then you are likely familiar with Robert Herjavec. Born in eastern Europe, Herjavec and his family immigrated to Canada when he was a boy to escape communism in the former Yugoslavia (now Croatia). The son of a factory worker, Herjavec emerged from humble beginnings to build and sell several companies in the IT industry. Today, his company, Herjavec Group, is recognized as a global leader in information security services.

Like many small-business owners, Herjavec started with very little — and he didn’t have a business degree. But his is a success story that proves that determination, hard work and commitment pay off in the end. Now, besides running Herjavec Group, he helps small-business entrepreneurs and start-ups take their businesses to the next level on “Shark Tank.”

It’s no wonder, then, that entrepreneurs and small-business owners are interested in what they can learn from Herjavec. Recently, Entrepreneur sat down with him and asked for his top five small-business marketing tips:

  1. Target your customers on social media.
  2. Make selling online a key part of your business model.
  3. Make your website and marketing materials visually appealing.
  4. Market to your customers in ways they are receptive to.
  5. As your business grows, hire marketing assistance.

Click here to read the full article on Entrepreneur.com.